Bob Rawson


Fred Dick

Urbano Cellars Winery

Former garage winemakers, Bob Rawson and Fred Dick started Urbano Cellars in 2006 with the desire to produce food friendly wines that possess character and balance, using blends and more unique varietals such as Chenin Blanc, Grenache, Barbera and Sangiovese, Mourvedre and Temprinillo. In addition, Urbano Cellars balances its collection with Old Vine Zinfandel. Fred and Bob strive to source grapes from smaller growers that subscribe to sustainable growing practices.Our award winning wines are all handcrafted in small lots.

Robert Rawson

Robert Rawson an Ohioan transplant from the city that houses the
"Rock-n-Roll" Hall of Fame, made his way west to California in pursuit of love. After graduating from the University of Cincinnati in accounting Bob landed a job with a large accounting firm in San Francisco. Bob's father was a true wine lover and he was known for having 1st and 2nd Growth Bordeaux in his wine cellar. Bob still works a few hours a week as Consultant with a wealth management company in Silicon Valley and when is not at his job there he spends numerous hours at the winery managing finances and making sure Urbano Cellar's vintages are up to Fred and his standards. After years of making wine in his garage and other winery's facilities both Bob and Fred are thrilled to have a winery to call home.

Fred Dick

Fred Dick is a California native who grew up in the Santa Clara Valley and graduated from University of California, Berkeley. Growing up, both parents were gourmands and avid wine enthusiasts and passed along their passions. Upon graduating, Fred spent several years in the advertising/marketing industry in San Francisco. After the dot com bomb in 2001, Fred began volunteering at a small local winery in Alameda and became enamored with winemaking. Looking for space to produce a barrel of wine, Fred convinced neighbor and good friend Bob Rawson tomake some wine in Bob's garage. After a couple of successful vintages under their belt, and a few UC Davis enology classes, Bob and Fred founded Urbano Cellars in 2006.